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Samir HmichoAbout us

Welcome to the personal profile of Mr. Samir Hmicho, the driving force behind Innovation Automotive and a trailblazer in the automotive industry. Since 2018, Mr. Hmicho has been at the helm, steering the company towards new heights by importing cutting-edge Chinese cars to the United Kingdom.

Mr. Samir Hmicho
Mr. Samir Hmicho
Mr. Samir Hmicho
Mr. Samir Hmicho

Our Philosophy

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With a passion for innovation and a relentless pursuit of excellence, Mr. Samir Hmicho has carved a niche for himself in the dynamic world of automobiles. As the Founder and Managing Director of Innovation Automotive, he has been instrumental in shaping the company’s identity as a symbol of quality, style, and innovation.

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Mr. Hmicho’s leadership style is defined by a forward-thinking vision that embraces technological advancements and sets new standards in the automotive landscape. His commitment to providing top-notch vehicles has positioned Innovation Automotive as a key player in the industry.

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At the core of Mr. Hmicho’s approach is a customer-centric philosophy. He believes in not just selling cars but creating an experience. By focusing on customer satisfaction, he has built lasting relationships and earned the trust of a discerning clientele.

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Key Achievements

Establishing Innovation Automotive: In 2018, Mr. Hmicho founded Innovation Automotive with a mission to redefine the driving experience through innovative and reliable Chinese cars.

Quality Assurance

Under his leadership, Innovation Automotive has become synonymous with quality, with each vehicle undergoing rigorous checks to meet the highest standards.

Innovation Beyond the Automobile

Beyond the automotive realm, Mr. Samir Hmicho is known for his contributions to community development and industry advancement. His passion for innovation extends beyond the showroom, influencing positive changes in the automotive landscape and beyond.